Nowadays, a focus on digital method of advertising is primary. Undoubtedly, one of the mainstream means of product promotion is advertisement on the Internet. But such a way of merchandising holds dangers behind obvious advantages.
Billions of dollars involved in the advertising business can fall among fraudsters who are biding time to pocket others’ money. Up to 20% of the total income received from advertising business is lost because of fraud.
To solve this and other problems associated with digital advertising, Clearcoin was designed. It is a platform based on the chain technology for promoting a product. Here the publishers cooperate with advertisers, and any transactions between them are noted in a notepad with history confirmation. This bespoke book has immune to fraud and other inaccuracies.
ClearCoin works with the supply chain of the $563 billion media and advertising industry. ClearCoin (CLR) tokens power its distributed ledger blockchain technology that can improve the supply chain of the rapidly growing media and advertising industry. ClearCoin Labels operate the technology of distributed register, which may improve the chain of supplies of rapidly increasing advertising and media industry. ClearCoin platform solves the problem of double expenses in the cryptocurrency field.
ClearCoin platform has a number of functions:
- Purchase function (For those who need to buy advertising spots for product promotion;
- Income from advertisement for publishers which have advertising space for sales;
- Security feature (Bots detection and publishers blacklist);
- Auction in the format of bargaining, to ensure the proper economy in the market;
- Policy of users’ privacy and the provision of corresponding security;
- Transparency and the absence of inaccuracies in the history of customers due to the technology of Blockchain;
- Smart contracts between publishers and advertisers, providing effective and secure purchase of ads;
- Data is provided in real time, which helps to determine the further process of advertising campaigns.
This platform creates a universal product for advertisement delivery that covers all advertising formats, which allows advertisers to deliver their ads on good resources, tracking their accounting system. The accounting system allows companies to find out where their advertising dollars go.
The primary means of exchange in ClearCoin system is the token based on the Ethereum Blockchain. Despite that, the exchange platform is completely autonomous. The main advantages of this project are audio, video, content, search and television advertising services. The technology involved in the project will be beneficially used by marketing agencies, brands, advertising publishers and many other institutions in this business.
Tokens are already available. The sale has begun on November 18, 2017 and will last till March 31, 2018. By the end of March the price of token is expected to be $0.10. The price after finishing of the token sale will be determined by the demand and proposal in the market.
According to the company’s blog post, ClearCoin welcomed David Drake, cryptocurrency veteran. He has signed on with ClearCoin to assist with global strategy and advisory and said: “This ad network solution innovates on how we can use Blockchain ledger proof of history for advertising between publishers and issuers. Seeing that the platform will accept several dozen different coins to buy tokens is a breath of fresh air; allowing us flexibility to get involved in this leading initial coin offering.”
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